In myths mortals family business leadership and succession planning wiley hardcover july 13 2015 noted expert in the field of family business and next generation leadership andrew keyt takes a close look at what causes some successors to soar while others fail to step out of their predecessors shadow. In america alone there are more than 20 million family owned and run businesses ranging from small locally owned stores to large fortune 500 companies these businesses according to research by astrachan shanker not only contribute 64 percent of the gross domestic product but also employ 62 percent of all us workers. Establish credibility as the new family business leader myths mortals family business leadership and succession planning provides insights and strategies for successors of family businesses successors often find themselves in the shadow of their parents making it difficult to establish credibility in the family business and tap into their own strengths. 170 epilogue stepping out of the shadows and into the light of your leadership iv bigfive v hoganassessment 2 360instruments i leadershipversatilityindex kaplandevries ii 360bydesign centerforcreativeleadership iii voices360 lominger. Establish credibility as the new family business leader myths mortals family business leadership and succession planning provides insights and strategies for successors of family businessessuccessors often find themselves in the shadow of their parents making it difficult to establish credibility in the family business and tap into their own strengths